Beschreibung

The book presents many important aspects, pertaining to selling insurance successfully by using bancassurance channel of distribution. It will prove an indispensable source of knowledge for insurance professionals. It focuses on the important aspect that insurance selling process is a specialized function and using banks in the distribution network of insurance selling, could prove to be an effective medium of reaching to prospective insurance customers. It is fact that banks can prove to be vital distribution channel, due to their existing wide network of branches all over. Banks have expertise on the financial needs, saving patterns and life stages of the customers they serve. Banks also have much lower distribution costs than insurance companies and thus are the fastest emerging distribution channel. For insurers, tying up with banks provides extensive geographical spread and countrywide customer access; it is the logical route for insurers to take.